For those who haven’t seen Thrive Market‘s online advertising, Thrive Market is an online grocery store. It specializes in organic and natural grocery, household, and hygiene products. Thrive Market is sort of if Amazon, Whole Foods, and Costco all combined into an online marketplace. Like Amazon, your entire transaction will be completed online. Similarly to Whole Foods, Thrive Market offers natural and organic grocery and household products. And like Costco, Thrive Market is a subscription-based system. Customers will get a thirty-day trial, and twenty percent off of their first three orders. Once the trial expires, your subscription will begin and cost $59.95 per year.

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Is Thrive Market worth the Membership Cost?

As I mentioned, Thrive Market costs $59.95 per year. This may seem like a big investment, but the Thrive Market subscription is actually less than most major subscription-based services on the market right now. For example, Amazon Prime costs $119, Costco costs $60, and Sam’s Club costs $100.

As long as you spend more the $49 per order on Thrive Market, your order will ship for free. Plus, if you don’t save at least $59.95 on Thrive Market each year, they will refund you the cost of your membership fee.

Price Comparisons

Due to the membership fee, Thrive Market is able to offer the best wholesale prices on their items. This makes the prices really competitive, especially if you live in a small town, like I do, where organic and natural grocery options are null and individual items at the regular grocery store are expensive. Here’s a quick breakdown of some of the most common items that I buy, and their prices at Thrive Market and Hy-Vee, the local grocery store in my town.


Justin’s Chocolate Hazelnut Butter: $10.99

Rao’s Arrabbiata Sauce: $7.99

Banza: Not sold

Dr. Bronner’s Bar Soap: $4.49

Extra Firm Tofu: $3.29

How is the customer service?

On every page of the Thrive Market site and on the Account page on the app there is an option to open a live chat with a representative of the store. If you have questions about a product, membership, or shipping a friendly customer service agent will help you out!

One of my shipments got lost in the mail, and I sent Thrive Market a chat about it. With little to no hassle, they shipped me a new order for free (including shipping)! I think that it was only two hours or so from the time that I notified them of my missing package and the time that it was in the mail to me! That’s incredible!

Is Thrive Market for you?

Like most things, it’s best to make decisions based on your personal lifestyle. Here are some of my favorite benefits and some of the potential negatives from using Thrive Market.


  • Thrive Market has filters that can be used to break down into products that align with your specific values. From vegan, to mom approved, and non-GMO Thrive Market has many options to help you choose options that align with your lifestyle. 
  • You can shop for organic groceries in the comfort of your own home, or while running across campus to your next class (like me!). This is especially true if you download their app.
  • Thrive Market carries sometimes hard to find items. This is particularly great for those of us who live in small towns without a dedicated health food store.
  • You will likely save money using Thrive Market. In my experience, most prices are comparable or cheaper than at local grocery stores.
  • You’ll save time grocery shopping. 
  • You’ll receive coupons in your email for further discounts on products via your email.


  • For those of us who are used to walking into a grocery store and coming out with the items that we need a few minutes later, you may be disappointed by the shipping times.
  • Due to these shipping times and cost of shipping, if you don’t meet the $49 minimum, you’ll have to plan out your grocery shopping a bit more in advance.
  • The $59.95 membership cost can be expensive for some.
  • Thrive Market doesn’t currently offer plant-based perishables. This means that you still have to visit the grocery store or farmers market for those vegetables.

Final Thoughts

Thrive Market is a life saver for me. I eat a strictly plant-based diet, and I live in a rural college town in northwestern Missouri. Although my school is in a proper town, it is considered a USDA food desert. We don’t have many options for healthy and nutritious food in my town, which is why I turn to Thrive Market. Because of Thrive Market, I can continue living my vegan lifestyle, even in rural Missouri. I also like Thrive Market because of its convenience. I can shop for groceries as I’m walking across campus to my next class, which gives me more time to focus on school. With that being said, Thrive Market isn’t my only stop for all of my grocery needs. I still have to hit up the local grocery store for items like fruits and vegetables, and things that need to be refrigerated.

Have you tried Thrive Market? Let me know about your experiences in the comments!

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